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Plant Oil Pesticide Takes on Market Leaders in Wal-Mart


EcoSMART™, an all-natural, non-toxic bug killer used by national pest control companies,
launches in select Wal-Mart stores


ALPHARETTA, Georgia – May 30, 2007EcoSMART, the leading botanical, organic pesticide,
is available at retail for the first time through select Wal-Mart stores across the country.
EcoSMART’s Flying Insect, Ant & Roach, and Wasp & Hornet Killers—retailing for less than $4
a can—are as effective and as affordable as conventional insecticides but are safe for kids, pets
and the environment.


“Many people have concerns about health and safety when using insecticides in and
around the house. With EcoSMART, which is made entirely of food-grade ingredients, they can
stop worrying,” said Steve Bessette, founder of EcoSMART. “EcoSMART kills as quickly and
effectively as leading pesticides. We are excited to offer this proven, affordable, environmentally-friendly
alternative to conventional insecticides at retail stores for the first time.”


EcoSMART, a blend of plant oils, contains active ingredients that work by blocking the
octopamine receptor, which is a neurotransmitter unique to insects. EcoSMART paralyzes insect
nervous systems and death occurs in seconds. The company’s technology is found in Sergeant’s Pet
Care Inc.’s SENTRY Natural Defense and Nature’s Guardian™ and a host of commercial pest
control programs.


“EcoSMART uses a botanical-based formula that is proven to be very effective in killing
target insects, which I have confirmed in scientific settings,” said Roger Gold, Ph.D., Professor
and Endowed Chair, Center for Urban and Structural Entomology, Texas A&M University. “This
‘green’ product is actually exempt from U.S. EPA pesticide registration as it has been determined
that EcoSMART contains ingredients that pose minimal risk to humans or the environment.”

EcoSMART initially will be available at select Wal-Mart stores in the following
metropolitan areas: Austin, Texas; Atlanta, Georgia; Huntsville, Alabama (all beginning May
30th); Eugene, Oregon (beginning June 6th); San Francisco, California; Boston, Massachusetts and
Rochester, New York (beginning June 13th).

About EcoSMART Technologies
EcoSMART Technologies is the world leader in proprietary pesticide products derived
from natural plant oils. The active ingredients in EcoSMART’s products are unique, synergistic
blends of essential oils, many of which are classified GRAS (generally recognized as safe) by the
U.S. Food and Drug Administration and approved as direct food additives. (www.EcoSMART.com)

Contact:

Sean Gibson
415-284-8209
sean.gibson@bitepr.com